Producers and traders worry about smart-buyers because they can no longer, as before, simply shove unnecessary goods and services down people’s throats. I think many of them blame everything on the internet, claiming the buyer has become “too smart.” Yes, with the emergence of the internet, buyers have gained new opportunities for independent market research. But producers, in my opinion, amply compensate for these opportunities by multiplying the number of new models per unit of time (find ten differences from the old one) and various inventions in the field of marketing, trying to complicate choice by proliferating alternatives. The buyer now has to spend more time to see exactly where and how they are being deceived.
In fact, what is happening is called competition. After all, a product is not what your marketers invented, but what the buyer perceived. The mechanics of competition is the buyer’s choice. This is what choice looks like in all its glory. In this case, it is not so much a choice between products as between the policies of producers and traders. The buyer no longer agrees to be easily deceived.