Despite the troubles that a crisis brings, many comfort themselves with the idea that it will “have a beneficial cleansing effect.” This opinion is actively spread by enemies of “consumerism” and “office plankton.” I am afraid this is not the case. Of course, the crisis stimulates the production of “necessary” goods and services while also affecting price accessibility. However, it is by no means certain (and in our country, with its systemic corruption, it is generally questionable) that those whose services and goods are in real demand will survive. Along with “PR,” “advertising,” and other unnecessary activities, the crisis forces an end to any long-term and low-profit projects, which will be difficult to restart. In any case, the crisis leads to the impoverishment of society and to its “simplification.”